Posted in attention web, data science, metricsarticleLeave a comment How Engaged Time Affects Reading Comprehension Posted on March 21, 2016April 5, 2016 By Chris Breaux Is there a connection between engagement and reader understanding of your content?
Posted in attention web, gated, metricsguideLeave a comment The Battle for Attention Posted on March 21, 2016March 21, 2016 By Katie Stuart Knowing what’s capturing your readers’ attention is essential keep them coming back.
Posted in attention web, audience insights, data science, metricsarticleLeave a comment How Engaged Time Affects Brand Recall Posted on March 19, 2016March 21, 2016 By Josh Schwartz How publishers can identify the ad positions that capture their audience’s attention.
Posted in audience insights, in the industry, metricscase studyLeave a comment Data in Any Language Posted on March 17, 2016March 21, 2016 By Katie Stuart A case study with Malaysiakini.
Posted in attention web, data science, metricsarticleLeave a comment How Long Does it Take to Get Accurate A/B Test Results? Posted on March 16, 2016March 21, 2016 By Andy Chen A look at conducting A/B tests, and what testing can tell you about your audience.
Posted in attention web, audience insights, gated, metricsguideLeave a comment How to Use Headline Testing to Hook & Hold Readers Posted on March 16, 2016March 21, 2016 By Katie Stuart Insider guide to conducting successful headline tests and building long-term strategies.
Posted in in the industry, metricscase studyLeave a comment The New Journalism Model Posted on March 16, 2016March 21, 2016 By Katie Stuart A case study with Forbes.
Posted in attention web, data science, metricsarticleLeave a comment Using Engaged Time to Understand Your Audience Posted on March 16, 2016April 5, 2016 By Josh Schwartz It’s not enough to get someone to click. We have to get them to read, and keep reading.
Posted in in the industry, metricscase studyLeave a comment Changing Newsroom Culture Posted on March 16, 2016March 21, 2016 By Katie Stuart A case study with The Journal News.
Posted in attention web, in the industry, metricsarticleLeave a comment Data That Matters: An Origin Story with MTV Posted on March 15, 2016April 5, 2016 By Lauryn Bennett How MTV News uses analytics to gain knowledge and make data-driven decisions.