Homerun Headlines

Hone the craft of writing unique, attention-grabbing, traffic-generating headlines to drive Bleacher Report’s loyal homepage audience into the site itself.

To maximize internal site traffic, Bleacher Report knew that they needed better headlines, and that’s where Chartbeat came in. They started testing their headlines with the very audience whose attention they wanted to keep. Engaged Headline Testing ensured that their headlines both grabbed users’ attention and positioned engaging content. Just as well, Engaged Headline Testing speedlined Bleacher Report’s process of decision-making.

Before Chartbeat, writers at Bleacher Report would vote on headlines over instant messaging, leading to confusion and some lackluster headlines. Now, their audience decides. Efficient and accurate.