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A Case Study with Malaysiakini

Data in Any Language

“A key feature [of Chartbeat] is the Daily Content Perspective. Reviewing the newsletter every morning has become a routine for editorial staff and helps the agenda setting process.” - Andrew Ong, Assistant News Editor, Malaysiakini
  • THE GOAL

    Uncover key insights into Malaysiakini‘s multinational and multilingual audience to continuously speak to their interests and adapt to their behavioral trends.

  • THE OPPORTUNITY

    Malaysiakini is the most visited Malaysian news website, serving quality content in three different languages: English, Bahasa Malaysia, and Chinese. As a constantly-evolving news source, Malaysiakini turned to Chartbeat to provide real-time data on audience behavior to inform editorial decision making.

  • THE RESULT

    Chartbeat’s real-time data helps Malaysiakini understand what kinds of content would engage different demographics, what kinds of content can perform in different languages, and what kinds of traffic sources are drawing in the huge, diverse population of Malaysiakini readers.