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A Case Study with NBCUniversal

A Proactively Reactive Network

“Chartbeat is one of the tools that helps us be ‘proactively reactive.’ We can react so quickly we actually can get ahead of something.” - Diane Davis, Editor in Chief, Local Integrated Media, NBCUniversal
  • THE GOAL

    Help the national digital and editorial teams at NBCUniversal ensure that the right audience was finding its way to the right content.

  • THE OPPORTUNITY

    Working 24 hours a day, 7 days a week, and overseeing 10 local web sites, the digital and editorial teams at all NBCUniversal locations monitor Chartbeat Big Boards, constantly looking to see what stories are popping. Some editors even monitor Chartbeat on the iPhone app when they are away from the office.

  • THE RESULT

    Rather than editors sharing their opinions, real-time data and objective facts guide the discussions at NBC Owned Television Stations. When a story spikes, the national editors take a closer look at it, and match the best related content with the story for that moment.