A Case Study with Forbes

The New Journalism Model

We’re not relying on stop-gap solutions for classic journalistic structures that are just not practical, efficient or economically viable in a digital era. - Lewis DVorkin, Chief Product Officer, FORBES

THE GOAL

Transform each and every FORBES writer into an analyst, strategist, and community manager, while still maintaining his or her own unique, journalistic identity.
THE OPPORTUNITY

Using out-of-date metrics like pageviews, FORBES writers could not gauge either their audience’s attention or intention. So, they bought huge screens. In August 2010, FORBES began displaying Chartbeat’s engagement-focused metrics on huge screens throughout their newsroom.
THE RESULT

Now, every FORBES writer, editor, and contributor always knows how many people are reading, commenting on, and tweeting about any article in real time. The entire staff can utilize the insights they gain from Chartbeat metrics to create and promote the stories that matter to their audience.